CORONAVIRUS UPDATES & FAQ

How UK Christmas decorating trends have changed over the past decade

John Lewis decor trends2

A lot has changed over the last decade, especially our attitudes towards interior design.

And Christmas is no exception to this. The way in which we decorate our homes to celebrate the most wonderful time of the year has changed hugely, with new trends, colours and accessories all now being a part of the festive décor.

Dan Cooper, partner and head Christmas buyer at John Lewis said; “In 2009, we typically thought a thin bit of red or gold tinsel mixed with some round baubles and a few lights attached to a heavy adapter meant we were ready for Christmas. Ten years on the UK tastes have become so much more adventurous and sophisticated.”

“These changes have been driven by a growing culture of entertaining, Instagram and innovation in Christmas decorations which have become much higher in quality and therefore last much longer, making us more likely to invest in them.”

Dan has shared his thoughts below on the key areas where our décor choices have changed over the last decade when it comes to dressing our homes for Christmas.

A change in trees

“Artificial trees have grown in quality and popularity and become several feet taller. Ten years ago, 4ft trees dominated the range sold by John Lewis, but today 7ft trees are our most popular with 9ft trees growing in popularity.  UK households are now more likely to decorate their Christmas tree in sophisticated colours of white, blush, green or copper than bold colours, such as red or gold, which were the favourite colours ten years ago.

“Upside down trees which were popular in 2009 are no longer sold by John Lewis. Instead pre-lit trees are on-trend and this year for the first time they have overtaken un-lit trees. To complete the sophisticated look trees are now likely to have their roots covered by a tree skirt and to be draped in thick tinsel, which has had a resurgence that peaked in 2018, or decorated with a statement piece such as a large owl to create the perfect “Instagramable” tree. 

A new approach to festive embellishments

“One of the biggest changes in trends has been in Christmas baubles.  In 2009 most of us bought traditional round baubles and there were very few individual ones.  John Lewis sold santas, butterflies and angels.

“Today, we have over 400 different types of bauble and our best-selling baubles are not traditional Christmas baubles but birds, foxes and dinosaurs as we have embraced the idea of making our trees individual to us with statement baubles.

How Christmas decorations have changed over the last decade