Avant Homes is committed to handling your personal information or “personal data” in a responsible manner. We follow four guiding principles when it comes to your privacy:
This privacy statement explains how we look after your personal data and tells you about your privacy rights and how the law protects you.
It is important that you read this privacy statement together with any other privacy statement or fair processing notices we may provide on specific occasions when we are collecting or using your personal data (for example if you reserve one of our new homes) so that you are fully aware of how and why we are using your data. This privacy statement supplements the other notices and is not intended to override them.
THE AVANT HOMES GROUP
The Avant Homes Group is made up of different legal entities. This privacy statement is issued on behalf of the Avant Homes Group so when we mention “Avant Homes”, “we”, “us” or “our” in this privacy statement, we are referring to the relevant company in the Avant Homes Group responsible for processing your personal information in accordance with this privacy notice and in compliance with the relevant data regulation and law. We will let you know which entity will be the controller for your data if you purchase a new home or other product from us. Avant Homes Limited is the data controller and responsible for this website.
We have appointed a data protection manager who is responsible for overseeing questions in relation to this privacy statement. If you have any questions about this privacy statement, including any requests to exercise your legal rights, please contact the data protection manager using the details set out in the “Contact us” section at the end of this statement.
CHANGES TO THE PRIVACY STATEMENT AND INFORMING US OF CHANGES TO YOUR PERSONAL DATA
This version was last updated on 13th July 2023.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
THE DATA WE COLLECT ABOUT YOU
We may collect information from you when you:
The information collected may include the following:
We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
We do not provide services to those under the age of 18 as the nature of our business means that only those over the age of 18 can enter into a contract to buy a new home. We may collect and process data for individuals under the age of 18 in relation to specific marketing promotions, competitions and social media output. The collection and processing of data of individuals under the age of 18 is subject to us gaining consent from the individual’s parent or guardian and that is the lawful basis for such processing. If you are using our website and are under the age of 18, you should obtain your parents’ or guardians’ permission before you contact us.
HOW WE USE YOUR PERSONAL DATA
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
More detail relating to the legal basis on which we use your personal data is set out in the table below:
Lawful basis for processing including basis of legitimate interest (where applicable)
To register you as interested in receiving marketing communications for one or more of our development sites
Asking you to leave a review or take a survey
Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
To enable you to partake in a prize draw, competition or complete a survey
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you
Necessary for our legitimate interests (to develop our products/services and grow our business)
Social media and website promotion and advertising
Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending marketing communications to you via email, post or text message or for any social media and website promotion and advertising. You have the right to withdraw consent to marketing at any time through the unsubscribe link embedded within any emails that are sent to you or by contacting us to unsubscribe by post or email (see the “Contact us” section below).
We strive to provide you with choices regarding the use of our personal data for marketing and advertising. For example, when we collect your contact details, we ask you to specify your preferences for how we contact you, whether by telephone, post, email or SMS. We do not share or sell personal data to third parties outside the Avant Homes Group for their marketing purposes. Some of our advertising campaigns are managed and issued by a third party marketing or PR agency on our behalf, but those third parties will only contact you on our behalf with information about Avant Homes’ products and services.
You will receive marketing communications from us if you have requested information from us or purchased goods or services from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.
You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting the Group’s data protection manager at any time (see the “Contact us” section below).
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us for other reasons.
CHANGE OF PURPOSE
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
WHO WE MAY SHARE YOUR PERSONAL DATA WITH
We may have to share your personal data with the parties set out below for the purposes set out in this privacy statement:
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own marketing purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
We do not transfer your personal data outside the European Economic Area (EEA) as currently defined. Anyone contacting the company through a social media account may have their Personal Data processed in the USA. In most cases we do not transfer your personal data outside the European Economic Area (EEA). However, some of the categories of parties specified above in “WHO WE MAY SHARE YOUR PERSONAL DATA WITH” may be located in countries outside of Europe and/or European Economic Area ("EEA") specifically the USA, however this will only apply to individuals who contact us via a social media platform.
Whenever we make transfers of your personal data, we implement appropriate safeguards in accordance with applicable data protection laws, for example, by sending to countries that have an adequacy decision by the European Commission and/or the UK Information Commissioner's Office (under Articles 45 of the UK GDPR/GDPR) or when within the Avant Homes Group, an intra-group agreement gives specific contractual protections and regulates cross border intra group transfers of personal data.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
HOW LONG WILL YOU KEEP MY PERSONAL DATA FOR?
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
By law we have to keep basic information about our customers for six years after they cease being customers for tax purposes. In some instances, if you go ahead and buy a new home from us or one of our part exchange properties, we will keep your personal data for up to twelve years.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
YOUR LEGAL RIGHTS
Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:
If you wish to exercise any of the rights set out above, please contact us (see the “Contact us” section below).
YOUR RIGHT TO MAKE A COMPLAINT TO THE ICO
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
Our full contact details are:
Full name of legal entity: Avant Homes Limited
Name or title of Group Data Protection Manager: Group Company Secretary & General Counsel
Email address: [email protected]
Postal address: Avant House, 6 and 9 Tallys End, Barlborough S43 4WP
Avant Homes Limited is registered on the register of data controllers with the Information Commissioner’s Officer with registration number: ZA354346.