Housebuilder Avant Homes has appointed Mark Pearson to the newly created role of group director of marketing technologies as it looks to further strengthen its customer experience through technology.
Mark Pearson joins Avant Homes with more than 17 years of experience in the housebuilding industry across graphic design, studio management and technical solutions.
In his new role, Mark will be responsible for evolving the way Avant Homes communicates to its customers by providing technology solutions that enhance the house-buying journey while also improving internal processes and systems.
Commenting on his appointment, Mark said: “I am very excited to be working for Avant Homes. They have many things embedded that already make them a brilliant housebuilder, and I hope to be able to add further layers to the business’ already established success.
“I will bring my technology-based approach to the business by working to humanise and personalise the marketing communications experience, and ultimately further improve a customer’s journey from that first interaction to purchasing a home and beyond.”
Avant Homes chief executive officer, Colin Lewis, said: “We are constantly seeking new ways to improve our technology and processes for the benefit of our customers. This newly created role will allow us to explore the latest solutions, systems and forward-thinking processes - both internally and externally - to further advance the digital experience for our customers.
“Mark’s expertise in marketing technologies teamed with his natural ability to grasp cutting edge solutions makes him an ideal fit to work with us on achieving our ambitious growth objectives, and we are very pleased to have him on board.”