TV and radio broadcaster Gabby Logan has partnered with Avant Homes to become its first brand ambassador.
The initial one-year partnership was revealed when Avant Homes launched its latest national TV advertising campaign on Christmas Day. The commercial, which features Gabby walking through an Avant Homes showhome and talking about its benefits, forms part of a wider marketing campaign advising homebuyers not to make compromises when considering buying a new home.
Gabby’s brand ambassador role will also see her involved in a range of activity throughout 2018 including PR, content marketing, social media and events.
Commenting on the role, Gabby said: “There is a vibrancy and confidence about Avant Homes which makes it stand out in the new build sector. It’s a business and a lifestyle brand that embraces challenge and innovation, which is so refreshing to see.
“I have been impressed from the outset by the people, the homes they build and the places they create. Avant Homes is on an exciting journey and I am very pleased to have the opportunity to play my part in the ongoing success story.”
Last year, Avant Homes posted both record revenue and operating profit numbers. Revenues increased 45 per cent year-on-year to £369m, whilst operating profits rose 107 per cent to £45m. These were delivered having achieved 1,636 total completions, up 35 per cent compared with the prior year. The company’s next stated milestone is to become a £500m, 2,000 unit developer.
Avant Homes chief executive officer, Colin Lewis, said: “Gabby is the ideal person to have as our first brand ambassador. She is known for her professionalism, credibility and sense of fun. Gabby also tells it like it is and doesn’t shy away from tackling thorny issues.
“As a business that challenges convention in all that we do, she fits perfectly with our brand. Gabby provides us with a familiar and welcome personality to further raise awareness of Avant Homes and, crucially, what sets us apart. We are all very much looking forward to working together with her over the coming year.”
Watch our new TV commercial featuring Gabby here.