Avant Homes appoints group head of marketing
Corporate
15 Apr 2024
Avant Homes has promoted Alicia Hattersley to the position of group head of marketing in just over a year since she joined the business.
Alicia was hired by the multi-tenure housebuilder as group marketing manager from Gleeson Homes where she was brand and communications manager for two-and-a-half years.
Since joining the company she has led a brand refresh, delivered an entirely new consumer and corporate website as well as playing a pivotal role in enhancing marketing and sales processes.
At the same time, Alicia has grown the marketing team from two to six people to enable the in-house delivery of social media, content production and design services.
She holds a first-class honours degree in multimedia journalism from The Manchester Metropolitan University and has a wide range of experience working in both agency and in-house.
Alicia was hired by Avant Homes regional chairman, Mark Cook, who said: “Alicia thoroughly deserves her promotion.
“She has made a tremendous positive impact, both strategically and tactically, in a relatively short space of time which has significantly enhanced our marketing effectiveness.
“Alicia has a bright future ahead of her and we look forward her continuing to progress her career with Avant Homes as we further implement our multi-tenure strategy.”
Commenting on her promotion, Alicia said: “The support and encouragement of colleagues, in particular Avant Homes’ executive board, has been instrumental in helping me deliver positive change.
“It’s great to be part of a business that recognises and rewards its people’s performance and provides a clear pathway for progression, no matter what the role is.
“As a marketing team, we are focused on continually improving what we do for the benefit of our customers and to enable sales opportunities for our regional operating companies.
“Our multi-tenure strategy means Avant Homes now has an even more diverse range of future customers to communicate with and we are expanding our marketing operations to meet that need.”
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