The homebuilder has exchanged contracts with owners Harworth Group plc for the 14.06-acre site and has submitted a planning application to build a mix of 220 three and four-bedroom properties, alongside the 61 family homes currently under construction at its Sorby Row development.

Elsewhere works are also underway on 39 homes at Heartwood and 62 homes at The Brickworks, two developments in the popular village of Stannington in Sheffield.

With a combined value of £101m, the four new sites will bring a total of 382 homes to the Sheffield City Region once completed.

Avant Homes Yorkshire managing director, Rob Slocombe, said: “We are on a fast-moving upwards trajectory and the south of the region is a key focus for us. The last 12 months have seen high demand for our product here and the decision to purchase further land at Waverley demonstrates our dedication to investing in Sheffield, Rotherham and beyond.

“We are entirely committed to offering a product that meets the ever-changing needs of our customers’ and this development will give buyers the opportunity to purchase a high-specification new home quite unlike those offered by our competitors.

“Keen interest is already being shown in the proposed scheme and we are taking enquiries in readiness for the launch of the new development.”

Waverley’s location offers great links to both Rotherham and Sheffield and fast, convenient access to the M1 commuter corridor. The masterplan for the 740-acre site includes a planned 3,890 new homes (with 750 already built) alongside the world-renowned Advanced Manufacturing Park – home to Boeing, Rolls-Royce, McLaren Automotive and the University of Sheffield’s Advanced Manufacturing Research Centre (AMRC) – and a planned local centre including a range of retail and community facilities.

Duncan Armstrong-Payne, associate director of major projects at Harworth, said: “Avant’s decision to further invest in Waverley is yet more evidence of the development going from strength to strength. I’ve been delighted by the quality of homes that Avant has delivered at Sorby Row and I look forward to their next phase of housebuilding in 2018.”