Bett Homes in Scotland and the north east of England and Ben Bailey Homes in Yorkshire and the Midlands have all been rebranded Avant Homes. The move is a strategic progression after the group company became Avant Homes two year ago.
Last year, Avant Homes reported a turnover of £244m and built over 1,100 homes at an average selling price of £209,000. The company was acquired in December 2014 by a consortium of private equity companies comprising Alchemy Special Opportunities, Avenue Capital Group and Angelo, Gordon & Co as part of management’s clear growth strategy.
Avant Homes’ chief executive officer, Colin Lewis, said: “Our business has undergone an evolution and a transformation over the last five years. The decision to change our brand to Avant Homes is the latest in a series of important steps which support the delivery of our ambitious strategic plan.
“Our product range and all-inclusive enhanced specification provide us with clear points of differentiation in our marketplace and are giving us the platform for growth, which is being achieved. I am particularly delighted to be making this change at a time when we are centralising all of our group support function at our new head office to the south of Sheffield.”
Headquartered at Junction 30 on the M1, Avant Homes currently has 35 live developments in England and Scotland, and the company plans to deliver strong growth over the next three years.
Colin continued: “Supported by our new owners, we are confident about the future thanks to increasing investment in our people, product, land acquisition strategy and supplier relationships.
“These are exciting times for Avant and the housebuilding industry, in which we intend to play our own, not small, part.”